Types of partnership
NEW COURSES
Recording of new courses with relevant information on favorite topics in the CG industry. It can be both courses for beginners and advanced training courses divided into levels from beginner to pro.
MENTORSHIP
Once every 3 months, ArtCraft holds graduation events for all school courses, gathering 200-300 people. We are always looking for mentors who could set aside several hours for a collective review and motivational speech for future CG specialists.
WORKSHOPS & WEBINARS
We conduct a large number of paid workshops and webinars on various topics, which constitute a part of our education funnel. This helps students improve their knowledge of specific topics for enrollment to the next course levels. It is also useful for working professionals who are constantly progressing and looking for new tools and styles.
ADVISORY BOARD
In the future, we plan to gather the Advisory Board with our most active colleagues to form new educational programs and to assist in developing our school and the industry as a whole. We plan to take an active part in the development of software for artists, and to share our observations and recommendations with leading developers.
PERSONAL COACHING
Individual counseling for students on portfolio improvement, correction of style, or teaching new software and other CG fields.
We have following propositions:
Digital Drawing course
Adapting, creating a voice-over in Polish
Your own courses
Creation and recording any additional courses according to our recommendations and your experience.
Digital Drawing
ArtCraft Course for begginers
It's is a long-distance learning intensive course for those who are looking to build their drawing skill from the ground up or are transitioning into the digital medium. The skills students acquire here will get a solid base for start in CG.
EACH WEEK
Students get access to the video lesson and homework assignment. This is followed by an online meeting with the teacher, where he gives feedback on a completed homework, communicates with students and encourages them for a new week and new challenges.
IN PROCESS
During the course, students will complete a series of exercises that will help to train their hand, obtain a fully rounded understanding of processes that professional artists use in their workflow and secure the knowledge of powerful Photoshop tools to use for digital art.
IN THE END
Students will create a completed artwork for their portfolio and will be ready to set out on their artistic journey into comics, character design, game art design and other fields of CG.
Mastering the perception of light and shadow
The course program
includes
Mentor advises how to start, how to look for inspiration and how to handle creative burnout.
A deep dive into the principles of color and shapes
Tackle a rigid, perspective grid and a strong composition
PROGRAM
Stage 1: The introduction
● work with hometasks, the main aspects of training
● line as the main tool of the artist
● an analysis of additional tools from the program interface
● first objects, a plane, and a volume
● primitive-based drawing, using of the basic form
● auxiliary volumes drawing and kinematic schemes
● the basic principle of the drawing (from general to particular)
● line as the main tool of the artist
● an analysis of additional tools from the program interface
● first objects, a plane, and a volume
● primitive-based drawing, using of the basic form
● auxiliary volumes drawing and kinematic schemes
● the basic principle of the drawing (from general to particular)
Stage 2: The line
● work with dynamic lines and strokes
● properties of drawn objects, transfer of the material texture with the help of a line
● volumetric elements in a 2D-painting, volume transfer
● line change depending on lighting, the transmission of light and shadow
● physically correct parameters when drawing objects: snap to plane, the mass of objects
● transmission of contrast by line, the glare display, refraction angles, reflections, and bends
● transfer of object texture, drawing patterns, and repeating objects
● line depth, the use of the line as a determinative of the objects distance from the viewer
● line hierarchy for individual objects, creating a readable and quickly perceived image of an objec
● properties of drawn objects, transfer of the material texture with the help of a line
● volumetric elements in a 2D-painting, volume transfer
● line change depending on lighting, the transmission of light and shadow
● physically correct parameters when drawing objects: snap to plane, the mass of objects
● transmission of contrast by line, the glare display, refraction angles, reflections, and bends
● transfer of object texture, drawing patterns, and repeating objects
● line depth, the use of the line as a determinative of the objects distance from the viewer
● line hierarchy for individual objects, creating a readable and quickly perceived image of an objec
Stage 3: Shape
● the concept of shape of the object and its volume
● the study of sections of the objects, simple and complex shapes
● volume display using the studied line properties
● determination of normals on an objects surface, the concept of the base plane
● an object's section according to given normals
● cutting and combining parts of various objects, slices, secant planes, and incremental volumes
● the principles of displaying guides and dynamic lines on the surface of an object
● the study of sections of the objects, simple and complex shapes
● volume display using the studied line properties
● determination of normals on an objects surface, the concept of the base plane
● an object's section according to given normals
● cutting and combining parts of various objects, slices, secant planes, and incremental volumes
● the principles of displaying guides and dynamic lines on the surface of an object
STAGE 1: THE INTRODUCTION
● work with hometasks, the main aspects of training
● line as the main tool of the artist
● an analysis of additional tools from the program interface
● first objects, a plane, and a volume
● primitive-based drawing, using of the basic form
● auxiliary volumes drawing and kinematic schemes
● the basic principle of the drawing (from general to particular)
● line as the main tool of the artist
● an analysis of additional tools from the program interface
● first objects, a plane, and a volume
● primitive-based drawing, using of the basic form
● auxiliary volumes drawing and kinematic schemes
● the basic principle of the drawing (from general to particular)
STAGE 2: THE LINE
● work with dynamic lines and strokes
● properties of drawn objects, transfer of the material texture with the help of a line
● volumetric elements in a 2D-painting, volume transfer
● line change depending on lighting, the transmission of light and shadow
● physically correct parameters when drawing objects: snap to plane, the mass of objects
● transmission of contrast by line, the glare display, refraction angles, reflections, and bends
● transfer of object texture, drawing patterns, and repeating objects
● line depth, the use of the line as a determinative of the objects distance from the viewer
● line hierarchy for individual objects, creating a readable and quickly perceived image of an objec
● properties of drawn objects, transfer of the material texture with the help of a line
● volumetric elements in a 2D-painting, volume transfer
● line change depending on lighting, the transmission of light and shadow
● physically correct parameters when drawing objects: snap to plane, the mass of objects
● transmission of contrast by line, the glare display, refraction angles, reflections, and bends
● transfer of object texture, drawing patterns, and repeating objects
● line depth, the use of the line as a determinative of the objects distance from the viewer
● line hierarchy for individual objects, creating a readable and quickly perceived image of an objec
STAGE 3: SHAPE
● the concept of shape of the object and its volume
● the study of sections of the objects, simple and complex shapes
● volume display using the studied line properties
● determination of normals on an objects surface, the concept of the base plane
● an object's section according to given normals
● cutting and combining parts of various objects, slices, secant planes, and incremental volumes
● the principles of displaying guides and dynamic lines on the surface of an object
● the study of sections of the objects, simple and complex shapes
● volume display using the studied line properties
● determination of normals on an objects surface, the concept of the base plane
● an object's section according to given normals
● cutting and combining parts of various objects, slices, secant planes, and incremental volumes
● the principles of displaying guides and dynamic lines on the surface of an object
SHOW ALL
Stage 4: Light and shadow
● The structure of light and shadow in objects. The main features and patterns in working with chiaroscuro
● ambient light, directional light
● construction of simple and complex shadows using the beam method, the concept of spotlight and hard shadow
● building a high-quality shadow from a complex object, learning to draw fake shadows and lie competently
● the concept of general lighting for all objects in the figure
● ambient light, directional light
● construction of simple and complex shadows using the beam method, the concept of spotlight and hard shadow
● building a high-quality shadow from a complex object, learning to draw fake shadows and lie competently
● the concept of general lighting for all objects in the figure
Stage 5: Color theory
● color and light in the work of a digital artist, physical and digital parameters
● Itten's color circle, blending, and color separation
● basic methods of working with color
● using contrasts of brightness, color, saturation
● warm and cold color tones, the methods of their use
● recommendations for work with color and it's range
● color schemes and harmonies
● Itten's color circle, blending, and color separation
● basic methods of working with color
● using contrasts of brightness, color, saturation
● warm and cold color tones, the methods of their use
● recommendations for work with color and it's range
● color schemes and harmonies
Stage 6: Perspective
● the concept of perspective
● single point perspective
● work with perspective convergence points
● "point-to-point perspective", architecture and design
● "three-point perspective" as a tool for non-standard and complex angles
● "aerial perspective", levels and location plans of objects
● work with line in perspective
● work with color in perspective
● "open space perspective": landscapes, outdoors, architecture
● "prospect of an enclosed space": design, interiors, indore
● "frontal perspective" and scale
● work with light and shadow in perspective
● construction of complex objects in perspective
● setting the view (camera) in perspective
● single point perspective
● work with perspective convergence points
● "point-to-point perspective", architecture and design
● "three-point perspective" as a tool for non-standard and complex angles
● "aerial perspective", levels and location plans of objects
● work with line in perspective
● work with color in perspective
● "open space perspective": landscapes, outdoors, architecture
● "prospect of an enclosed space": design, interiors, indore
● "frontal perspective" and scale
● work with light and shadow in perspective
● construction of complex objects in perspective
● setting the view (camera) in perspective
Stage 7: Further picture development
● the sequence of work with a picture, methods, and options
● life hacks for the proper organization of work
● examples of the use of certain techniques in practice
● work with views, angles, camera
● angle, mood and composition—creating a story in a picture
● creating fast sketches, quick solutions—80% of the result in 20% of the time
● life hacks for the proper organization of work
● examples of the use of certain techniques in practice
● work with views, angles, camera
● angle, mood and composition—creating a story in a picture
● creating fast sketches, quick solutions—80% of the result in 20% of the time
Stage 8: The basics of the composition
● the concept of composition, proportions, and ratio
● formal composition
● "the golden ratio" rule, "rule of thirds"
● transfer of feelings and emotions through composition
● the basic set of compositional solutions for the artist's works
● formal composition
● "the golden ratio" rule, "rule of thirds"
● transfer of feelings and emotions through composition
● the basic set of compositional solutions for the artist's works
STAGE 4: LIGHT AND SHADOW
● The structure of light and shadow in objects. The main features and patterns in working with chiaroscuro
● ambient light, directional light
● construction of simple and complex shadows using the beam method, the concept of spotlight and hard shadow
● building a high-quality shadow from a complex object, learning to draw fake shadows and lie competently
● the concept of general lighting for all objects in the figure
● ambient light, directional light
● construction of simple and complex shadows using the beam method, the concept of spotlight and hard shadow
● building a high-quality shadow from a complex object, learning to draw fake shadows and lie competently
● the concept of general lighting for all objects in the figure
STAGE 5: COLOR THEORY
● color and light in the work of a digital artist, physical and digital parameters
● Itten's color circle, blending, and color separation
● basic methods of working with color
● using contrasts of brightness, color, saturation
● warm and cold color tones, the methods of their use
● recommendations for work with color and it's range
● color schemes and harmonies
● Itten's color circle, blending, and color separation
● basic methods of working with color
● using contrasts of brightness, color, saturation
● warm and cold color tones, the methods of their use
● recommendations for work with color and it's range
● color schemes and harmonies
STAGE 6: PERSPECTIVE
● the concept of perspective
● single point perspective
● work with perspective convergence points
● "point-to-point perspective", architecture and design
● "three-point perspective" as a tool for non-standard and complex angles
● "aerial perspective", levels and location plans of objects
● work with line in perspective
● work with color in perspective
● "open space perspective": landscapes, outdoors, architecture
● "prospect of an enclosed space": design, interiors, indore
● "frontal perspective" and scale
● work with light and shadow in perspective
● construction of complex objects in perspective
● setting the view (camera) in perspective
● single point perspective
● work with perspective convergence points
● "point-to-point perspective", architecture and design
● "three-point perspective" as a tool for non-standard and complex angles
● "aerial perspective", levels and location plans of objects
● work with line in perspective
● work with color in perspective
● "open space perspective": landscapes, outdoors, architecture
● "prospect of an enclosed space": design, interiors, indore
● "frontal perspective" and scale
● work with light and shadow in perspective
● construction of complex objects in perspective
● setting the view (camera) in perspective
STAGE 7: FURTHER PICTURE DEVELOPMENT
● the sequence of work with a picture, methods, and options
● life hacks for the proper organization of work
● examples of the use of certain techniques in practice
● work with views, angles, camera
● angle, mood and composition—creating a story in a picture
● creating fast sketches, quick solutions—80% of the result in 20% of the time
● life hacks for the proper organization of work
● examples of the use of certain techniques in practice
● work with views, angles, camera
● angle, mood and composition—creating a story in a picture
● creating fast sketches, quick solutions—80% of the result in 20% of the time
STAGE 8: THE BASICS OF THE COMPOSITION
● the concept of composition, proportions, and ratio
● formal composition
● "the golden ratio" rule, "rule of thirds"
● transfer of feelings and emotions through composition
● the basic set of compositional solutions for the artist's works
● formal composition
● "the golden ratio" rule, "rule of thirds"
● transfer of feelings and emotions through composition
● the basic set of compositional solutions for the artist's works
Vitaly started as an architect and continued as a professional artist for over 20 years in CG. Including his last work as the Art Director of the mobile division in Wargaming (World of Tanks).
Lessons are available 24/7,
and you can learn from anywhere
and you can learn from anywhere
8 weeks, 25 hours, more then 30 different homework assignment
Individual feedback and support from the mentor during all the course
Virtual class for twenty people
Online-support and backup from our managers
All materials are protected against unauthorized distribution
The course was created by our teacher Vitaly Kotenko
We prepared examples of our basic course with English subtitles and one video with homework review, so you gain better understanding of how the online-learning format works.
P.S. The homework video is without subtitles but we're working on it.
P.S. The homework video is without subtitles but we're working on it.
Sample of recorded materials
Lesson 2.1: Line Properties
01
02
Live Stream Review
Lesson 2.2: Line Properties
You can turn on subtitles on each video exept the last one.
03
More than 1,000 students took the Digital Drawing Online course, and you can look at their progress below.
FIVE TIMES
HAD NO EXPERIENCE
Keep in mind that it's a basic course, so students who are enlisted have no experience in digital drawing.
Progress of a thousand students
The program was adapted and improved 5 times over 2 years.
Business terms and conditions
for this course
for this course
16%
Each of our mentors receives 16% of the total income, which does not include marketing and any other costs associated with the course.
Why don't we embed profit motivation?
Everything is simple: we conduct marketing research, maintain and improve the platform, pay taxes, and constantly expand our staff. Often, 16% of revenue is 80% of total the company's revenue. We reinvest all of our assets into school development.
We have a simple motivational policy: we sincerely follow all agreements, do everything we can to set the course in full and on time. We strive to provide support, listen, and create the most comfortable conditions possible for your work.
Approximate payment for one group (20 students max): $900 per month.
It's around 30 hours of your time on feedbacks and additional materials. We can make payment in different ways - direct transfer to the card, Western Union (.etc), PayPal, cash :)
We also guarantee $600 if there are fewer students in the group or if there are refunds requested.
Why don't we embed profit motivation?
Everything is simple: we conduct marketing research, maintain and improve the platform, pay taxes, and constantly expand our staff. Often, 16% of revenue is 80% of total the company's revenue. We reinvest all of our assets into school development.
We have a simple motivational policy: we sincerely follow all agreements, do everything we can to set the course in full and on time. We strive to provide support, listen, and create the most comfortable conditions possible for your work.
Approximate payment for one group (20 students max): $900 per month.
It's around 30 hours of your time on feedbacks and additional materials. We can make payment in different ways - direct transfer to the card, Western Union (.etc), PayPal, cash :)
We also guarantee $600 if there are fewer students in the group or if there are refunds requested.
Business terms and conditions
for new courses
for new courses
20%
Each of our mentors receive 20% of the total income when they're creating a new course. It doesn't include marketing, production and postproduction costs we're taking on ourselves.
You retain all rights to the program's content, but you're not allowed to use any materials created with the participation of ArtCraft.
We also hold webinars, workshops, and different activities for a new audience. Share tips, tricks, and other useful stuff :)
We'll be glad if you join us to increase interest in the field of CG!
You retain all rights to the program's content, but you're not allowed to use any materials created with the participation of ArtCraft.
We also hold webinars, workshops, and different activities for a new audience. Share tips, tricks, and other useful stuff :)
We'll be glad if you join us to increase interest in the field of CG!
We've created an educational platform
firstelearn.com — the most powerful system for your education in CG
MICRO-LEARNING
The entire course is built on small videos which are unlocked depending on the conditions set (once a week, or immediately after watching the previous segment) all videos are available via student's personal account.
They receive support from our managers, thus ensuring an individual approach to learning.
They receive support from our managers, thus ensuring an individual approach to learning.
ALL IN ONE PLACE
Lessons, feedback, and online meetings are held in a single virtual workspace with a constantly adapting interface. We're constantly impoving it.
Feedback on possible improvements and solutions from our teachers is vital in making a truly convenient and functional training tool.
Feedback on possible improvements and solutions from our teachers is vital in making a truly convenient and functional training tool.
USER-FRIENDLY
Right now we're translating support team messages into several languages so everyone will understand the essence of the feedback. All the videos will have embedded subtitles, which we also plan to separately translate. Starting from version 3.0, there will be a mobile application in development and students will be able to view all the content and receive reminders, recommendations, and challenges.
One week on the platform for students
1
CLASSES
Depending on the schedule and format of the course, the student gets access to the material of each week and homework assignment.
2
HOMEWORK ASSIGNMENT
After viewing the lesson, the student is given the assignment. The assignment must be completed within next few days, before the next lesson or a review session.
3
PERSONAL SUPPORT
All technical issues and lesson-related questions should be directed to our support department/team. Our support team will help to determine which version of Photoshop is best to purchase, how to set up a tablet, and how to complete the assignment correctly. In some cases, a member of support will contact a teacher directly to solve any individual issues.
4
ONLINE-MEETING
An online group meeting is usually set up at the end of the week. A teacher examines the homework assignments of each student and makes recommendations for their improvements. These meetings are an important part of the learning process as it helps students to look at other's mistakes and progress and get a real-time connection with a teacher.
Funnel of learning
For 3 years, we have developed a perfect model of student progress. The "funnel of learning" proved to be the best without deception and fine print in the contract.
KNOW-HOW
Our basic courses serve as a foundation for further study. Our main goal is to help a person get the necessary knowledge for evolvement in the shortest time possible. Also provide them with some basic experience on a new subject, even if they ultimately decide to continue developing their skill in some other field
WORKSHOPS
Workshops, both paid and free, serve to promote a person on a journey map and maintain their interest. Each workshop is focused on a specific area and helps advance in the best direction.
Styling, 3D graphics, rendering, effects, advanced work level with perspective, form, and much more.
Styling, 3D graphics, rendering, effects, advanced work level with perspective, form, and much more.
LEVEL TESTING
Every few months, we offer students to participate in our speciality test classes that help to evaluate their (current skill) level, get a boost of motivation, and try some of the advanced training programs and sign up for a new course.
Each student participates in the ArtCraft loyalty program, which provides training with significant discounts.
Each student participates in the ArtCraft loyalty program, which provides training with significant discounts.
NEXT LEVEL
The next step for students of basic directions, is the program of advanced training. Only those with high grades and a conscious desire to refine their abilities are allowed to participate.
Customer funnel,
how does it work?
how does it work?
INITIAL MARKETING SET
The future students is first introduced to our school via social media promotions and landing pages, created for this purpose.
FREE & TRIAL
PRODUCTS
PRODUCTS
The next step is offering them a free product or a week-long trial course with a group, so the user can gauge whether our materials and teaching methods are satisfactory.
FIRST COURSE
Then the user enrolls into their ArtCraft course of choice and engages with the client service to help the user decide on their future education plan while also promoting our more advanced-level products.
ADAPTIVE MARKETING
Based on the collected data and user's progress, adaptive ads are launched. These ads offer suggestions tailored to a specific user's potential interest.
Welcome :) So what's next?
So you've desided to join our team! That's really great, hope we'll get along. Here're a few steps you should make next.
1
PICK A COURSE
We suggested you several options so you can pick any course you're passionate about and bring a unique style and perspective. It's up to you to decide, we're open to your suggestions and we depend on your experience.
2
PLAN YOUR COURSE PROGRAM
Write down everything you're willing to teach in this course. If you have any troubles with the organization of information or you don't know where and how to start, feel free to ask! We're happy to guide you through all the process. We also prepared a few examples of programs so you may look up to it.
link 1 / link 2 to the mind map example
link 1 / link 2 to the mind map example
3
RECORD TEST LESSON
After you're done with the basic program you'll need to record one test video for us. Together we'll decide what improvements we need to add and check up the overall look of the thing.
4
TIME TO TRAVEL
You'll need to pick a date to visit us in Kyiv so we'll record the whole course. Keep in mind that it usually takes about 7-9 days to record everything.
Your tickets and living expences are on us :)
Your tickets and living expences are on us :)
It's time to join us in Kyiv.
Everything will take about 7-10 days
including holidays and excursions :)
including holidays and excursions :)
DAY 1
Preparation: we build up a scene, preshoot it and then review and discuss a next step.
DAYS 2-6
We'll record all main parts of the course.
DAYS 7-8
We will record intro/outro of each lesson, description of a homework assignment and any additional materials we need to finalize the product.
A workplace for live stream review of students work. We'll provide all the necessary equipment and help with setting up.
What else do you need?
So, when are we going to start? :)
Please drop us a note and Dasha'll figure out any question you may have!
Need some help? Got more questions?